Under the Influence: How Brand Advocates Make Your Business Boom
Presented by Josh Yeager, Co-Founder, Bright Brothers Strategy Group
When mega-celebrity Beyoncé Knowles mentioned Red Lobster in her 2016 Super Bowl performance, the revered casual dining chain saw a 33% spike in year-over-year sales. That’s testament to the power of “Influencer Marketing” -- but your business isn’t as large or as well-known as the home of never-ending shrimp, and you don’t need Queen Bae as an advocate to leverage the same type of influence over new and potential customers. In this session, Josh will share tips for identifying who your brand advocates are, where and how to find them, and the best ways for creating superstar marketing practices for your own business in the Art Museum Area district.
Attendees will learn:
- How to identify local influencers and existing brand advocates
- Use scenarios for creating an influencer marketing program for your business
- Things you need to know in terms of compliance and FTC regulations around this vetted marketing practice
Bright Brothers Co-Founder Josh Yeager is a seasoned marketing strategist with over 20 years in marketing, communications and business consulting. He is the author of a 300-level digital marketing course, organizer of the Downtown Tempe Authority’s Marketing Symposia, public speaker including the annual BOLO marketing conference, Hospitality Sales & Marketing Association International (HSMAI) Arizona Chapter, Keynote Speaker with Arizona Sunbelt Chapter of Meeting Professionals International (PMI), guest speaker at Arizona State University, and at IDA conferences around North America. A resident and native Philadelphian (with a really crazy commute), Josh is in his seventh term on the Board of Directors for the Tempe Tourism Office in Arizona, works on the Design Advocacy Group’s (DAG) Historic Preservation Task Force and consults around the globe with downtown districts, CDCs, CVBs, BIAs, BIDs, BIZs, DMOs, PMDs and lots of other acronyms.